Team Lead, "Best Social Media Team" Award Finalist
As team lead I executed global social strategy, digital campaigns with measurable results, and provided creative direction across the organization. Think low-budget, but sky-high expectations — but the results were there. PETA social media's team was strategically hired for agility in maneuvering ever-changing new media.
PETA Social Media during live coverage of PETA's 35th Anniversary Gala.