Memes, Social Media Producer

Reddit thread r/MemeEconomy: "PETA memes are on the rise BUY BIY BUY" — Being meme'd means you're a success. It's the golden unicorn of earned media. Imagine you're 12 and looking at memes online and see this: *thinks* "Wait, but how do they IRL test on animals?" *googles* — this type of brand message discovery is all-powerful; the viewer thinks finding and absorbing it was their idea. For this meme, takes it back to 2017, but I conceived the original concept in 2015 and then executed the multi-year campaign's social strategy, aimed at fostering the growth of PETA's message via memes. H/t to BFP and others for the earned media. 
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