Integrated Campaign Execution, Shorty Awards Finalist
Digital strategy execution of PETA's "Behind the Leather" campaign garnered 40 million (unpaid) video views and took a finalist spot in the Shorty Social Good Awards.
https://shortyawards.com/1st-socialgood/shoppers-horrified-when-they-realize-their-luxury-leather-purse-was-alive
![](https://cdn.myportfolio.com/3173222a-864b-4804-b870-0ac5825d55b6/6442b1f2-9774-43f6-b44a-d76c98f60265_rw_1920.png?h=27a8be11e4e6f876d193951ec5e853eb)